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Detourism - Venezia
Detourism: travel Venice like a local
Venice is one of the most visited cities on earth. Even those who have never set foot in Venice know the places that make the city famous all around the world: Saint Mark’s Square, Rialto Bridge and the Grand Canal. However, there is far more to see in Venice. Far from the crowds and the usual clichés, Venice still holds hidden treasures for those who know how to wander off the beaten track.
The DETOURISM campaign run by the City of Venice promotes slow and sustainable tourism, encouraging travellers to go beyond the usual tourist sights, stumble upon unique experiences and see Venice with new eyes. The best way to discover the true soul of the city and to experience Venice as the Venetians do is getting off the main path and wandering away from the well-trodden tourist routes.
DETOURISM offers travel tips for a Sustainable Venice and suggests what to see and where to go in Venice to get a more local look at the city.
The DETOURISM campaign gets its messages across different media such as a series of thematic city maps, a monthly web magazine, a weekly newsletter, Facebook, Twitter, Google +, Pinterest, Instagram, Vimeo and Youtube.
Because Venice is the perfect city in which to lose oneself.
To experience Venice as the Venetians do.
To discover another Venice.
Become a detourist, discover what the guidebooks don’t tell you, leave the beaten track and experience unexpected encounters.
The idea of DETOURISM is to invite guests to the lagoon to put themselves in the shoes of the local people; not to be a tourist but to travel the city slowly and get lost looking for a more authentic and lesser-known Venice.
Be inspired by our travel tips, and discover the Venice you weren’t expecting with us:
- “Fuorirotta” (“Off-course” i.e. “Detour”), an alternative map of Venice; a guide for responsible and ethical travel in the lagoon. See the Fuorirotta map here
- Detourism web magazine, to download and browse online. Browse the latest issue of Detourism Magazine
- Detourism newsletter: new ideas and advice every week for visiting an art exhibition or participating in an unusual event. Subscribe to our newsletter
Follow us also on Facebook, Twitter, Google +, Pinterest, Instagram, Vimeo and Youtube.